Thinking of selling your home or investment property? Then, you’ll need to find the best real estate agent for the job. After all, this is likely to be your most valuable asset so choosing the right person is a big decision.

Your real estate agent’s connections, local market knowledge and expertise play an important role in achieving the sales results you desire in the shortest time possible.

To ensure you are set for success, here are some important qualities you should consider when selecting a real estate agent to sell your property.

They are qualified to sell property

When choosing a real estate agent, check the licence details of all of the professionals you are thinking of using before signing up with your preferred choice.  The good news is all LJ Hooker real estate agents are licenced in their state or territory.

They work locally

The agent you choose must know the area you are selling in and how the local market is performing. The definition of ‘local’ has changed over recent years.  It used to mean the real estate agency had to be physically located as a bricks-and-mortar office within the neighbourhood. However, that’s not necessarily the case now.  By local we mean an agent with in-depth knowledge of the local area, who has a strong sales record and is even better if it is with properties similar to your own.

They are experienced

An experienced agent should be able to provide you with a list of sales they have achieved over the past 12 months. If you have a preferred method of sale such as an auction or private treaty, be sure to look for an agent who specialises in such campaigns.

They understand the market

Your chosen agent should have a solid understanding of how much you could sell your property for by looking at what comparable properties have achieved. Markets can change – sometimes in a matter of weeks – so it is important to work with someone who is on top of what is happening in your area.

See them in action

A property appraisal is a great way to meet agents working in your area and assess whether they may be the right fit for you. This is an estimate of the price of your property if it were to hit the market at the current time.

They need to have a digital presence

A good agent knows that a strong marketing campaign will also help you achieve the highest selling price. Digital marketing is more than just listing your home on a portal such as realestate.com.au or Domain. It is also worth checking if your agent plans on using Instagram, Facebook and X (Twitter).

They are trustworthy and professional

A professional real estate agent will be able to clearly outline the activities and marketing they will undertake. Don’t be afraid to ask for references and referrals, as speaking with past clients can give you an idea of how the agent has performed previously.

Find an excellent communicator

Communication is key to a successful sales campaign. You’ll need to find a real estate agent who you feel comfortable with, who will listen to your concerns, answer your questions honestly and who is approachable to you and prospective buyers. Your agent should keep you updated on the number of people attending open inspections and any offers.

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